Portfolio & Case Studies

Real Results for Real Businesses

See how I've helped local businesses in Hermanus and beyond grow their online presence, attract more customers, and achieve measurable results.

Restaurant & Hospitality

Case Study #1
Local SEO & Brand Transformation

From Hidden Gem to Hermanus Hotspot

How a local restaurant went from page 3 of Google to the #1 spot for "best restaurant in Hermanus," increasing reservations by 180%.

340%

Organic Traffic

#1

Google Ranking

180%

More Bookings

The Challenge

A beloved local restaurant with amazing food was virtually invisible online. They appeared on page 3 of Google, had an incomplete Google Business Profile, and no consistent social media presence. Tourists couldn't find them, and locals were choosing competitors who ranked higher in search results.

The Strategy

Complete local SEO overhaul including Google Business Profile optimization with professional photos and regular posts. Implemented a review generation system, built local citations across 50+ directories, and created location-specific website content targeting tourist search terms like "where to eat in Hermanus."

The Result

Within 4 months, they reached position #1 for "best restaurant in Hermanus" and ranked in the top 3 for 15+ related keywords. Organic website traffic increased by 340%, phone calls from Google doubled, and online reservations grew by 180%. They now have 200+ 5-star reviews.

Brand Identity & Digital Presence

Complete Brand Transformation

How a local wellness spa reinvented their brand identity and digital presence, resulting in a 250% increase in appointment bookings.

250%

More Bookings

5x

Social Engagement

45%

Revenue Growth

Wellness & Beauty

Case Study #2

The Challenge

An established wellness spa with loyal customers had an outdated brand that didn't reflect their premium services. Their website was dated, social media was inconsistent, and they struggled to attract younger clientele and tourists visiting Hermanus for relaxation getaways.

The Strategy

Complete visual brand refresh using Canva—new logo, color palette, and brand guidelines. Built a content calendar showcasing their services, staff expertise, and Hermanus wellness lifestyle. Implemented Instagram-first strategy with professional imagery, Reels, and influencer partnerships.

The Result

The rebrand transformed their market position. Instagram followers grew from 800 to 4,200 in 6 months with 5x engagement increase. Online bookings jumped 250%, with significant growth in first-time visitors and tourist clients. Overall revenue increased 45% year-over-year.

Home Services

Case Study #3
Google Ads & Local SEO

Dominating Local Search

How a home services contractor went from zero online presence to generating 40+ qualified leads per month through strategic digital marketing.

40+

Monthly Leads

R85

Cost Per Lead

8x

ROI

The Challenge

A skilled contractor relied entirely on word-of-mouth referrals, which meant inconsistent work and income. They had no website, no Google presence, and were losing jobs to competitors who appeared in search results. They needed a steady stream of qualified leads.

The Strategy

Built a conversion-optimized website with service pages targeting specific keywords. Launched Google Business Profile with regular updates and review collection. Implemented targeted Google Ads campaigns for high-intent searches like "plumber near me" and "emergency repairs Hermanus."

The Result

Reduced lead cost by 45% while increasing quality through localized keyword filtering. Within 3 months, the contractor was generating 40+ high-intent leads per month at just R85 per acquisition—compared to R155 previously through broad campaigns. The targeted local approach eliminated time-wasters and attracted customers ready to hire. Revenue increased 8x, allowing them to hire two additional team members to handle the qualified workload.

Latest Projects

Results-Focused Work That Delivers

Every project is a partnership. Here's what we've been building for Hermanus businesses.

Businessman Analyze Optimize Web Banner Search Engine SEO For Business And Marketing Website Traffic Ranking Optimization Links And Keywords
SEO Case Study

Local SEO Case Study

Helped a Hermanus business climb from page 3 to the Top 3 Google Map Pack in just 90 days.

Impact Delivered:

  • 285% increase in organic search visibility
  • Top 3 Google Map Pack ranking achieved
  • 47% more calls from Google Business Profile
Developing programming and coding technologies with Website design in virtual diagram.co working team meeting concept,businessman using smart phone and digital tablet and laptop computer and name tag in modern office
Website Launch

72-Hour Site Launch

Built a fully-functional, SEO-optimized website from scratch to live in 72 hours using AI-powered development.

Impact Delivered:

  • Live website in 72 hours (vs. 4-6 week industry standard)
  • Mobile-responsive, SEO-ready from day one
  • Client saw first online inquiry within 48 hours
Businessman in suit analyzes marketing data, graphs, and ad performance on modern holographic screen. Concept of advanced digital tools in advertising workflows, digital campaign management
Brand Identity

Brand Identity System

Created a cohesive visual brand identity that elevated a local business from generic to memorable.

Impact Delivered:

  • Complete logo redesign + color palette + typography
  • Social media templates for consistent posting
  • 3x more brand recognition in local market surveys

Results Across Every Industry

Common outcomes my clients experience

200-400%

Average traffic increase

Top 3

Google ranking positions

2-3x

More calls & inquiries

5-10x

Return on investment

Industries I've Helped Grow

Restaurants Accommodation Wellness & Beauty Retail Home Services Professional Services Tourism & Activities Real Estate

Ready to Be My Next Success Story?

Every project starts with a conversation. Let's discuss your business goals, challenges, and how I can help you achieve measurable growth through strategic digital marketing.

1

Discovery Call

Free 30-minute call to understand your business and goals

2

Custom Strategy

Receive a tailored proposal with clear pricing and timeline

3

Grow Together

Watch your business transform with measurable results

Free Consultation
No Long-Term Contracts
Transparent Pricing